Stressed About Low Inventory? Read This.
The current state of the housing market is leaving everyone in and adjacent to real estate feeling uneasy at times. But it doesn't have to completely knock you off your rocker. With low housing inventory and high interest rates, the time to buy or sell can seem unpredictable to prospective clients. This is where you come in. You know it's more complex than that, and that investments in real estate, even in a tricky market, can pan out successfully in the short- and long-term. Clients need a real estate pro to guide them through this, and someone they can trust. But with low inventory and a ton of competition, how can you cut through the noise? We have a few solutions. The Issue at Hand Low inventory isn't just a cause for concern for aspiring homebuyers — it adds plenty of pressure to real estate pros, too. With low inventory comes an increase in competition for listings. It's not to knock the wind out of your sails, it's just an indicator for you to get with the times and maximize how clever, comprehensive and well-rounded you are in your approach to your clients. Ways to Ease the Tensions Caused by Low Inventory Thankfully, there are ways to help ease the issues low inventory is causing so you can offer a stellar experience for clients and get one step closer to closing. Harnessing Your Technology Platform Leaning on technology as a key part of your real estate business's arsenal is more critical than ever before. To help ease the pressure low inventory is putting on us all, tap into your tech stack. Make the most of online lead generation by posting and advertising on social media. This gets more eyes on your brand, as well as engagement with you as a real estate professional. When you purchase ads on social media platforms to promote your business, you also have an opportunity to tap into previously-unreachable audiences. You'll also want to ensure you're well-positioned on real estate websites. Make sure your MLS feed is hooked into each one so your listings are seen, as well as ensuring your headshot, bio, and contact information are up-to-date across all major sites. As you start to grow momentum with online ads, social media, and the big players of the real estate portals, make sure your real estate CRM is on point. This is the hub where you track prospects and their activities, as well as automating key elements of your follow-ups, like emails and text messages. It's also the central place to nurture your relationships and monitor every step of the journey you're guiding your clients through. With help from your CRM, you can also develop and send targeted email campaigns. Take advantage of list segmentation to send personalized, relevant emails to subsets of your database. For example, a set of prospective buyers in your ZIP code are going to want to hear more about listings and mortgage rate updates, while prospective sellers will want to get notices about market changes that could favor them in their home sale. Always seek to share relevant, customized, helpful information your clients will actually want to read. Lastly, break into the art of virtual tours for your listings. Not only does this save time by allowing your prospective clients to self-serve their walkthrough, it also illustrates your commitment to new marketing methods — a great way to stand out from your competitors. Embrace Direct Mail Marketing Going hand-in-hand with the power of tech is embracing more classic approaches. Integrate direct mail marketing into your outreach plans to really stand out from the crowd. It adds a personal touch, which can help leave a lasting impression. With a similar formula to your online approach, you want to use targeted prospect lists specific to your market, or even your niche in real estate. When you're creating your marketing materials to send out, make sure they're compelling and eye-catching. You'll also want to be consistent in how often you send direct mail, so you can help get prospects to the point where they're anticipating your promo materials and know your name and face. As you start to ramp up your outreach and generate interest, you can track and measure how many prospects came your way from your direct mail marketing throughout your early conversations. Nurturing Relationships with a Personal Touch Another great way to nurture relationships and maintain a strong personal connection? Getting involved in your neighborhood. By volunteering, sponsoring, hosting, or simply networking, you can quickly become a fixture in your community. Aim to get to know the people in your neighborhood and forge personal connections; you don't have to hit them hard with real estate from the very start. By building relationships first, your ability to guide them and provide your expertise can unfold naturally. As your connections progress, both online and offline, add personal touches to your communication plans, like handwritten notes or specified educational content that adds elements of the neighborhood, like local guides or your top recommendations. By adding more of a human element to your marketing, follow-up, and communication planning, you can cut through the noise, beat out the competition, and make it crystal clear to prospects they need to partner with you. Want more insight into why this type of approach truly matters? Check out this article: Why Agents Should Prioritize Meaningful Outreach. To view the original article, visit the Inside Real Estate blog. Related reading Low Inventory Got You Down? 5 Tips for Finding More Homes for Sale Protect Your Real Estate Business with These 6 Foundational Principles Low Inventory? No Problem! 3 Digital Ad Campaigns for Finding Seller Leads
5 Types of Homebuyers and How to Sell to Them
In many industries today, professionals are looking for better systems to do their work—whether it's software, simplifying process, or even outright automation, we're working in a world that wants to save time. But real estate is rarely so straightforward. Sometimes it feels like each buyer is completely unique, and maybe they are. That doesn't mean it isn't worthwhile to consider some archetypes — typical examples of a certain kind of homebuyer — as a way to strategize and connect with prospects. The Opportunist These buyers are spontaneous and excited about the homebuying process — it might be a neighborhood, a promotion, or even a single listing that's caught their attention, but they've found something that means the time is right to purchase a new property. The Opportunist is doing their own thing. They aren't being led by logic and might not even have a fully realized plan. When looking to connect with The Opportunist, making a first impression is key. You'll want to demonstrate the immediate benefits of your services using clear, simple, and direct messaging. Often, guarantees and warranties can work to reassure these buyers, and countdowns or limited-time-only offers can go a long way toward creating a sense of urgency that you can both share. The Enterpriser The Enterpriser is a competitive buyer — a high-achiever who expects efficiency and effective presentation from the professionals and properties they're associated with. These buyers often begin their search looking for businesses or agents that demonstrate a high level of achievement in their market. They'll want to see if your own growth and success fits well with theirs. The Enterpriser wants to see the work you've done in the past — and how your business differs from your competitors. The Romantic These prospective buyers are invested in the narrative of their homebuying experience. Whether they have set expectations around buying their first home or are feeling nostalgia for the homes they've purchased in the past, The Romantic responds well to stories. When it comes to connecting with The Romantic, you can always rely on testimonials that show the part you played in the homebuying experience of others. Even better, if you can offer a look behind the curtain — a glimpse into your philosophy, your business, your self — it offers The Romantic an idea of how you'll fit into the story they're trying to write for themselves. Authenticity and thoughtful gestures go a long way with these buyers — and ensure that if and when they are looking for their next home, they can't imagine the process without your help. The Nitpicker The Nitpicker has high standards and expectations for the homebuying process. They may not be certain of exactly what they want from both their prospective property and the process it takes to get from contact to contract to close, but they know exactly what they don't want — and will usually tell you. It may feel like you have your work cut out for you with the Nitpicker. But there are advantages to working with any buyer, as well as disadvantages — The Nitpicker is confident and invested in the process, and while they might be meticulous about what you've said to them throughout their home search, it means they're listening to your guidance. It's important to ensure that you speak deliberately to The Nitpicker — big promises and boasting are going to hurt you more than help you when it comes to these buyers. And just remember — if you ever feel like it's impossible meet The Nitpicker's standards, it might be that case that it is impossible. The Soloist Right there with The Nitpicker is The Soloist — this buyer does not want your help. They're savvy and certain and used to sorting things out on their own. They might end up reaching out on the advice of someone close to them who has been through the homebuying process, or maybe they've hit a bump in the road they're struggling to overcome, but it's likely that it wasn't their first thought to find an agent. When you're trying to connect with The Soloist, it's important to rely on facts and figures that more or less speak for themselves — the numbers that show your skill and superiority as an agent. If you have a way to demonstrate to clients that you have information that's useful — and that they couldn't access on their own — you should. Any evidence you have of why you're worth working with will help soothe The Soloist's urge to ditch you and do it themselves. The odds are that you see all of these buyers, and more — and the odds are even better that you see buyers that don't fit strictly into one single category. To view the original article, visit the Lone Wolf blog.
4 Ways to Put Some Holiday Spice into Your Social Media Posts
Creating an Unforgettable Brand: Building trust in the real estate industry
Word of mouth and loyalty are crucial for success in the real estate industry, and these both rely on one fundamental aspect: trust. Trust drives referrals and repeat business, making it essential for building a strong and unforgettable brand in real estate. Let's explore the key elements of trustworthiness, the benefits of a trustworthy brand and actionable steps to build trust in your real estate brand. Key elements of trustworthiness To build trust in your real estate brand, it's important to understand the key elements of trustworthiness. These elements include reliability, credibility, authenticity, dependability, honesty, transparency and expertise. While these concepts may seem intuitive, implementing practical trust-building strategies can be challenging. Benefits of a trustworthy real estate brand A trustworthy real estate brand offers various benefits. Increase loyalty and repeat business: It fosters increased loyalty and repeat business from clients who have confidence in your brand. Positive word-of-mouth: Satisfied clients are more likely to spread positive word-of-mouth referrals, expanding your customer base organically. Your competitive advantage: A trustworthy brand gives you a competitive advantage in the market, as savvy buyers often research and choose brands (AKA, partners) they perceive as trustworthy. How to build a trustworthy brand Building a trustworthy real estate brand requires careful planning, consistent execution and a focus on delivering great value and experiences to your clients. Seven steps to help you build trust in your real estate brand: Consistently provide outstanding service: Prioritize delivering the best service possible to your clients. This should be the foundation of your brand, as it builds trust and loyalty (not to mention referrals). Share your story: Your brand is more than a name and logo. Share your story, including your company's history, values, motivations, successes and failures. This personal touch helps establish an emotional connection with your prospective audience. Build social proof: Encourage satisfied clients to leave reviews and testimonials. Positive reviews and testimonials act as social proof, showcasing the trustworthiness of your brand to potential clients. Emphasize transparency: Be open and transparent with your clients about your processes, fees and any potential conflicts of interest. This transparency builds trust and fosters long-term relationships. Showcase expertise and knowledge: Position yourself as an industry expert by consistently sharing valuable and informative content through blog posts, social media and other platforms. This establishes your credibility and builds trust with potential clients. Engage with your audience: Interact and engage with your audience through social media, blog comments and email newsletters. Respond promptly to inquiries and provide personalized attention to build trust and nurture relationships. Utilize iGUIDE: Provide assets that impress clients and showcase your expertise. With iGUIDE, your 3D virtual tours with digital floor plans will create repeat, referable business. Following these actionable steps, you can build a trustworthy real estate brand that stands out in the industry. Trust takes time to develop, but once established, it becomes the foundation of a successful and unforgettable brand. If you want to add expertise and technology to your toolbelt, you can learn more about iGUIDE by booking a complimentary virtual demo. To view the original article, visit the iGuide blog.   Thank you to iGuide for sponsoring this article on RE Technology!
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ListHub for Agents
Listhub is the nation’s premier network for listing distribution and online listing activity reporting. ListHub’s basic listing distribution service is free and allows brokers and agents to advertise their listings on over 50 national real estate search sites. For a competitive advantage in your marketplace, ListHub offers the Agent Pro and Pro-Plus Packages. If your Brokerage or MLS has opted to distribute your company’s listings to the websites in the ListHub network, agents may upgrade their ListHub account to receive a suite of online marketing reports that detail the success of this exposure. The ListHub Basic Package includes: Your Listings On More Than 50 Websites Filters For Reviewing Publisher Features View Publisher Ratings Automatic Daily Updates From The MLS Free Leads Via Phone And Email Personal Dashboard Login Online Technical Support Channel Scorecard For just pennies a day you can upgrade your ListHub Basic Package to receive valuable marketing intelligence! The Agent Pro Package is for competitive agents and all of the benefits of the Basic Package PLUS: Online Marketing Reports For All Of Your Listings Seller Reports Automatic Email For Seller Reports VIP Phone Support Custom Branded eMarketing Flyers For Listings Presentations PRICING: $129 Per Year The Agent Pro-Plus Package is for agents who are the leaders in their market. For $229 per year, the Pro-Plus Package includes all of the benefits of the Pro Package PLUS: Include Your Personal Website Metrics On All
For Brokers Homes.com Connect for Brokers: All the tools you need to manage and market your real estate business from one convenient platform. Homes.com Social: Easily manage your online reputation by monitoring your online reviews, Facebook and Twitter performance, and much more. Listing Enhancements: Get maximum exposure for your brand or feature special properties with lising enhancement products from Homes.com. Broker Websites: On-trend website design with customizable elements and maximum lead generation potential for your
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Industry News

Freddie Mac Announces Action to Make Down Payment Assistance Programs More Accessible for Individuals and Families Across the Nation
Multi-pronged approach removes industry-wide barriers to DPA programs MCLEAN, Va., Dec. 04, 2023 -- Freddie Mac today announced new, standardized mortgage documents that increase clarity, consistency and accessibility of down payment assistance (DPA) programs nationwide. These documents can be used by lenders working with housing finance agencies (HFAs) at the state, city, county and local levels to eliminate confusion and misinterpretation of DPA programs. Currently, these forms vary greatly. "Saving for a down payment continues to be the largest barrier to homeownership for lower-income and first-time homebuyers," said Danny Gardner, Single-Family Senior Vice President of Mission and Community Engagement at Freddie Mac. "We know that standardization has increased efficiency, lowered costs and improved many areas of the mortgage industry. By embracing standardization and creating a set of industry-wide documents, we are providing clarity and consistency that will enable more lenders to help more individuals and families leverage down payment assistance programs across the country." Historically, subordinate lien documents for various DPA programs have been HFA-specific and worded differently, leaving room for confusion when interpreting terms and payment plans. Through standardization, Freddie Mac is helping to bring efficiency to the loan manufacturing process, creating time and cost saving opportunities across the industry. This greater visibility will also help increase the number of lenders interested in participating in DPA programs as well as the number of individuals and families able to access them. "This effort by Freddie Mac compliments NCSHA's HFA1 Affordable Homeownership Lender Toolkit online resource, which enables home mortgage lenders to partner more efficiently with state housing finance agencies in providing mortgage loans and down payment assistance to lower-income home buyers," said Stockton Williams, Executive Director, National Council of State Housing Agencies. To construct the standardized subordinate lien documents, Freddie Mac partnered with Fannie Mae and state HFAs as co-creators and early adopters. By the end of this year, standardized lien documents will be available for at least nineteen states followed by the remaining states and the District of Columbia. Current versions of the state standardized lien documents are available on Freddie Mac's website for the following states: Alabama Arkansas Arizona California Colorado Connecticut Idaho Illinois Iowa Massachusetts Minnesota New Mexico South Dakota Tennessee Virginia Washington The effort is part of Freddie Mac's multipronged approach to create more standardization and awareness around down payment assistance programs. Last month, Freddie Mac announced DPA One®, an innovative new tool that aggregates and showcases down payment assistance programs on a single, insights-rich platform so lenders can easily access and compare programs while providers can have less submission errors, make real-time updates, and receive more visibility for their programs. DPA One is available at no cost to lenders, housing counselors and down payment assistance program providers. DPA One currently has the down payment assistance programs available for 48 of the 50 state housing finance agencies, including local and municipal programs for the Texas, Minnesota, Florida, California, Virginia and Kentucky markets. The remaining local and state assistance programs will come online throughout 2024. About Freddie Mac Freddie Mac's mission is to make home possible for families across the nation. We promote liquidity, stability, affordability and equity in the housing market throughout all economic cycles. Since 1970, we have helped tens of millions of families buy, rent or keep their home.
Zillow predicts more homes for sale, improved affordability in 2024
Matterport Signs Multi-Year Partnership with Vacasa to Provide Digital Twins for International Portfolio of Vacation Homes
Matterport's Property Marketing Solution will become an integral part of Vacasa's home onboarding and guest experience for the tens of thousands of properties Vacasa manages SUNNYVALE, CA (November 30, 2023) — Matterport, Inc., the leading digital twin platform to access, understand and utilize properties, and Vacasa, Inc., North America's leading vacation rental management platform, today announced a new multi-year partnership to leverage Matterport's Digital Twin Platform and Capture Services. Vacasa will expand its use of Matterport's Digital Twin Platform as an integral part of its home onboarding and guest service experiences for the tens of thousands of properties Vacasa manages. Matterport's full-stack digital twin solutions will enable Vacasa to more efficiently and effectively capture, document and promote its listings. Each digital twin will produce an immersive virtual tour as well as high-resolution photos to deliver a consistent showcase experience across Vacasa's rentals, all through a single capture appointment. Sourcing visual documentation through Matterport will assist Vacasa in delivering a consistent guest experience and maintaining brand consistency across its international network of listings. Vacasa will leverage Matterport's APIs and software development kit to integrate Vacasa's platform data with the digital twin of each listing to automate historically manual data-capture processes and improve efficiency. "Vacasa is proud to provide our owners with immersive home tours and high-quality digital photographs for each and every one of the properties under our care," said Chief Operating Officer, John Banczak. "It's one of the many benefits we provide to ensure their homes stand out from the rest. Matterport tours ensure guests have a full picture of what they are booking and the vacation experience they'll have in that home—whether that is simply understanding the layout of the home for family and friends to addressing if the home meets accessibility needs." "Matterport is the only all-in-one solution to both market and optimize a global network of properties," said Jay Remley, Chief Revenue Officer, Matterport. "Our work with Vacasa demonstrates our ability to deliver value throughout the property life cycle, from marketing to operations, and ultimately the customer experience–all made possible by the investments we've made in our digital twin platform for promoting and operating properties anywhere in the world." Matterport is the industry standard for marketing properties, helping people and businesses across industries such as real estate, travel, hospitality and entertainment increase engagement and sales. To learn more about how Matterport can support your organization's property marketing, management or design needs, visit Matterport.com. About Matterport Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our groundbreaking spatial data platform turns buildings into data to make nearly every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at matterport.com and browse a gallery of digital twins.
New Analysis Reveals Best Day to Buy a Home Based on Lowest Premium Above AVM
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Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
The most easy-to-use real estate back office platform. Integrate Brokermint with your CRM, MLS and QuickBooks, seamlessly. Brokermint provides agents, office administrators and brokers a complete system for tracking anything and everything related to your transaction. Brokermint eliminates the need for multiple programs and will seamlessly integrate with tools you may already have in place such as the MLS, your favorite CRM and Quickbooks just to name a few. Additional features include managing offers, commission tracking and compliance review - all under one user-friendly
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
Who is eMerge designed for?The eMerge email marketing platform is designed for any business, brandor individual looking to create, manage & track email marketing initiatives.eMerge real estate campaigns provide brokers, agents & teams a helping hand each month withconsumer engagement, agent recruitment & retention, and lead nurturing &
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3 Must-Read Tips for Building a Digital Brand Identity as an Agent
Creating a digital brand identity as a real estate agent has never been a more important component of the business. Both buyers and sellers spend ample time researching potential agents online long before they make any decisions about who will represent them in the home transaction, typically between six months to a year before they actually hire someone. At the same time, it's never been more difficult to craft a distinct brand as an agent, one that prospective buyers and sellers can trust and understand. There are no doubt a lot of agents competing with you in your market, and standing out from the crowd can be a challenge for even the best agents. In a webinar from October 31, 2023, Marilyn Wilson, President of RE Technology, sat down with John Adams, President of Adams, Cameron & Co., and Peter Newton, President of Big Rock Consulting Group, to talk about actionable ways agents can craft their unique brand identity. Watch the video to get the full experience; meanwhile, here are some between-the-lines takeaways from their presentation. 1. Digital reach matters more than physical distance Buying physical advertising on billboards, park benches, or newspapers has been a tried-and-true tactic that many agents have used to establish and spread their brand identity. However, these days, people who buy a new house are moving farther and farther away from their current residence: up to 50 miles, compared to up to 15 miles in previous years. If the billboard ads are working for you, that's great, but remember that there could be potential clients who are miles away from the places you would most likely post a physical ad. Building a digital brand identity will help you to both cement trust locally and generate leads from outside your immediate area. 2. Working with a high-profile brokerage can give you a head start Both buyers and sellers want to work with agents who have an established brand. For newer agents who don't have as much experience, or even for seasoned agents who appreciate the additional leverage, working with a brokerage that aligns with your brand identity and that has done its own work to market and advertise itself can help provide a boost to your own reach. 3. Be ubiquitous and consistent It takes a certain number of impressions before an individual member of your audience will be able to remember who you are and what you do. That's not an indication that your brand needs improvement; rather, it's proof of how inundated everybody is with information all day, every day, and how consistent and persistent messaging can help cut through the noise to reach your target audience. With that in mind, it's smart to diversify your marketing efforts just like you would an investment portfolio. Create content that consistently showcases you as a real estate expert in your niche for different channels. If you make a neighborhood guide video for your website, ask yourself how you can slice it up and reuse it not just on Facebook, but also YouTube, Instagram, TikTok, Snapchat, and other social media platforms that support video sharing. To learn more about how to establish a niche for yourself and the five steps of building a brand, watch the full presentation. Related reading Real Estate Branding: 6 Steps for Agent Success How to Humanize Your Digital Business A Step-by-Step Guide to Branding Your Business
Mastering Real Estate Marketing in 2023: Back to the Basics
When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach? Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever. Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more: Webinar Guests Michael Vervena, VP of Sales and Marketing, Planitar, Inc. Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:40 - Michael Vervena talks about current market challenges. 6:55 - Buyers and sellers are starting their real estate journey online. 8:35 - What do home sellers expect from a real estate professional? 11:27 - Meeting home buyers' expectations. 17:35 - How to give your online listings a virtual advantage. 22:03 - Technology that provides accurate and reliable data to meet buyers' expectations. 42:20 - Strategies for sharing your listings on social media. 43:11 - How to demonstrate your value by showing your client what you did for them. 48:35 - What makes iGuide unique, and how it helps your marketing strategy. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
Online Marketing Boot Camp: Don't Be the Invisible Agent
Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come. They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are. We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients. Webinar Guest Brandon Zwingman, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Brandon Zwingman introduces himself and the webinar topic. 4:11 - The top five online platforms that most agents aren't using in their online strategy. 6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include. 18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote. 20:13 - Facebook: Business pages, how often to post, the most valuable types of posts. 33:33 - LinkedIn: "The silent powerhouse" for real estate marketing. 40:00 - Your website: your central place to be found on the internet. 44:22 - The key to effective social media marketing. 47:08 - The way consumers search has changed. 48:00 - Local ranking factors on Google. 49:37 - Setting up your Google Business Page. 53:00 - The importance of your online brand. 56:27 - Money making goals to set for your online reputation. 1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy. 1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register for our upcoming webinar, Real Estate Marketing in 2023: Focus on the Fundamentals
[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients? To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions: Where do the best leads come from? Who is converting them? What is their strategy? Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along. Webinar Guest Phil Hollander, VP of Business and Professional Development, Morris Marketing Video Timeline 0:00 - Host Phil Hollander introduces himself and the webinar topic. 5:00 - What type of real estate agent do you want to be? 6:13 - What does having a vision for your business look like? 7:29 - Why you need to generate a steady flow of leads. 7:55 - The Lead Spectrum: a different way to look at leads. 11:33 - Two ways to evaluate a lead. 13:09 - The ideal lead situation. 15:14 - The four dominant personality types of lead generation and conversion. 23:50 - A look at the Prospector and Converter personality types. 25:56 - A look at the Networker and Marketer personality types. 28:59 - How are clients choosing agents these days? 29:57 - Why having a systems-based business is critical to your success. 33:51 - The Success System for generating and converting leads. 36:15 - Component #1 of the Success System: Direct mail newsletter. 40:32 - Component #2 of the Success System: Email newsletter. 41:17 - Component #3 of the Success System: Market updates. 42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach. 43:01 - Component #5 of the Success System: Phone calls. 44:09 - Component #6 of the Success System: In-person client events. 45:20 - Component #7 of the Success System: Annual real estate checkup. 47:29 - Component #8 of the Success System: Your website. 49:08 - Component #9 of the Success System: Blog and social media content. 51:21 - Strategies for qualifying your database. 53:31 - Quick overview of what we've learned so far. 54:50 - Does the Success System work for new agents? 58:21 - Learn more about the Client Referrals system with a free 20-minute consultation. Next Steps Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation Visit MorrisMarketingGroup.com to learn more Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Watch more webinars
[WATCH] Lead Gen Boot Camp: Strategies to Keep Your Pipeline Full
It's a changing market, and like many agents, you may be wondering what the future of your business will look like. How can you invest in your business, and in serious lead generation, during a shifting market? "You can't be a one-trick pony," says Dylan Handy of Elm Street Technology. "You can't rely on one source of lead generation. In a market like this, you have to be really creative." During a recent webinar, Dylan walked us through lead generation strategies across multiple platforms: social media, your website, online ads, organic traffic and more. Watch the webinar recording below to learn how to keep your pipeline full and thriving even during a fluctuating housing market. Webinar Guest Dylan Handy, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Dylan Handy introduces himself and the webinar topic. 5:02 - What's the ultimate goal of lead generation? 6:10 - Why your website is your "front door" for online business. 8:51 - Driving traffic to your website: the difference between organic and paid strategies. 10:05 - The best social media platforms to drive organic traffic to your website. 11:27 - How to increase your SEO value by blogging. 13:08 - What should you blog about? 17:49 - The ins and outs of leveraging Facebook for lead generation. 24:45 - Overview of other major social platforms to leverage. 28:27 - The key to effective social media marketing. 30:06 - Why you may not be getting leads from your current website. 32:11 - Using paid traffic to drive website traffic. 40:54 - Real estate portal leads vs. search engine and social media ads. 43:20 - Three components of online lead conversion. 45:50 - Lead nurture follow-up systems and processes. 47:50 - The secret to successful social media marketing and online lead generation. 49:30 - Leveraging automated systems and processes. 52:30 - How Elevate's all-in-one solution can help you generate, nurture, and convert real estate leads. Next Steps Contact Dylan Handy via email or at 508-963-2163 to sign up or learn more Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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